Strawberry

いちご

One of Japan's most beloved fruits, peaking from winter through spring. Tochigi Prefecture ranks first nationally in production and is renowned for the brand strawberry 'Tochiotome'. Greenhouse cultivation is dominant, and strawberries are a classic decoration for Christmas cakes

Season

MONTHLY AVAILABILITY

Feb - Apr

PEAK

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

※ Season is based on domestic field-grown availability

Nutrition Facts

per 100g

ENERGY CONTENT

31

KCAL

0.9g

Protein

0.1g

Fat

8.5g

Carbs

1.4g

Fiber

62mg

Vitamin C

170mg

Potassium

0.3mg

Iron

17mg

Calcium

18μg

Beta-carotene

90μg

Folate

Source: 日本食品標準成分表(八訂)2020年

Wholesale Market Data

2023

MARKET INSIGHTS

CHEAPEST MONTH May ¥1054/kg
HIGHEST VOLUME Mar 16,349t
Volume (t)
In season
Price (yen/kg)

Source: 農林水産省 青果物卸売市場調査報告 (2023)

Production Ranking

Tochigi17.1%
Fukuoka11.1%
Kumamoto8.1%
Aichi7.7%
Shizuoka7.4%
Others48.6%
Rank
Prefecture
Harvest (t)
Share
1
Tochigi TOP
24,600
17.1%
2
Fukuoka
16,000
11.1%
3
Kumamoto
11,700
8.1%
4
Aichi
11,100
7.7%
5
Shizuoka
10,600
7.4%

Top 5 Prefecture Harvest Trends (2018-2023)

Tochigi
Fukuoka
Kumamoto
Aichi
Shizuoka

Source: MAFF Crop Statistics (2018-2023)

Consumption Ranking

2024

National Average (annual spending per household)

¥3,498 /year
Rank
City
Annual Spending
1
Utsunomiya Tochigi
¥5,867
2
Saitama Saitama
¥5,298
3
Nara Nara
¥4,859
4
Mito Ibaraki
¥4,685
5
Tokyo Tokyo
¥4,655

Source: 総務省 家計調査 (2024, two-or-more-person households, prefectural capital cities)

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